Landlords who are accredited with the National Landlords Association (NLA) should make this known to potential tenants, as over half of tenants are more likely to move into a property managed by an accredited landlord.
According to the NLA’s Quarterly Tenant Index, 51% of tenants would prefer renting a property from a landlord who is fully accredited as it promotes credibility. NLA accreditation also signifies that the landlord is familiar with the latest rules and regulations affecting the lettings market.
But despite the NLA launching the National Register of Accredited Landlords in 2015, making it easy for tenants to check the accredited status of their landlords, the Index found that only 19% of tenants know the accredited status of their landlord.
David Salusbury, Chairman of the NLA, said: “Accreditation is an effective way for landlords to develop their professional capabilities and, as our research shows, is a credible tool for marketing to tenants.”
He continued: “This investment in time and knowledge is what sets accredited landlords apart from the rest; they have knowledge of the various acts of parliament as well as the local regulations that apply to their properties and tenants.”
Salusbury encourages landlords to make their accredited status known when they market their properties, as this can be another way to boost interest from prospective tenants.
Landlords should be recognised for their commitment to best practice, while tenants will want to rent a property from a landlord they consider to be professional and aware of their obligations. Both can be achieved by a landlord promoting his or her accredited status particularly those who do not employ a professional managing agent.
Landlords in Westminster and Pimlico can find out more about how to gain NLA accredited status via the NLA website here.
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